<aside> 👋 Summary

Accomplished Digital Media Strategist with 6+ years of experience leading multi-platform strategies that drive brand growth and engagement. Proven expertise in managing high-profile digital campaigns for global organizations, including NASA, resulting in a 45% increase in engagement across 17 platforms. Adept at forging strategic partnerships, optimizing content for maximum impact, and leading cross-functional teams to achieve business objectives. Recognized with multiple Webby Awards and NASA Honor Awards for digital communication and innovation excellence.

I've collaborated with digital thought leaders and optimized content for maximum impact, playing a key role in NASA's major milestones. This includes helping the agency earn YouTube's prestigious Diamond Award for surpassing 10 million subscribers.

My expertise lies in crafting and executing high-impact social media campaigns for prominent accounts. These efforts boost brand awareness, drive website traffic, and foster platform growth. I excel in proactive crisis communication, ensuring swift, effective responses that safeguard brand reputation. I'm also passionate about nurturing relationships with key stakeholders, identifying new audience engagement opportunities, and rigorously measuring partnership success.

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Contact

📧 mail

🔗 linkedin.com

👩🏽‍💻website

Alternate Formats

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Competencies

Digital Strategy Development		Strategic Partnerships
Influencer Relations and Activation		Event Hosting and Public Speaking
Social Media Campaigns and Analytics		Podcast Production and Hosting
Content Creation & Brand Storytelling

Experience

Social Media Strategist

Think Jam, Remote

(April 2024 - Present)

Lead audience research initiatives to identify new business opportunities, informing high-impact digital strategies that exceed client KPIs.
Build and maintain advanced dashboards using Sprinklr and Meltwater to track post-performance, social listening, audience engagement, and more.
Develop agency best practices for data-driven content creation, increasing post-performance by 25%.
Collaborate across a complex creator ecosystem, ensuring alignment with business objectives and content strategies.
Coordinated a Reddit AMA with Paddington Bear that obtained over 400k views and 403 comments.

Digital Media Specialist

National Aeronautics and Space Administration, Washington, DC

(January 2018 - April 2024)

Brand trust and security liaison for NASA’s verified points of presence across 17 platforms.
Partnership representative for the agency’s verified accounts on Facebook, Twitter, Instagram, LinkedIn, Twitch, YouTube, Flickr, Tumblr, Pinterest, Snapchat, Giphy, Daily Motion, and Reddit.
Worked with the agency's creative community to develop best practices and educate on digital platform changes, including YouTube Creator products and services.
Managed Creator relations, providing education and resources to ensure NASA’s content was effectively produced, maintained, and optimized for engagement across various digital platforms.