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👋 Summary
With over 5 stellar years at NASA as a Digital Media Specialist, I've been on a mission to boost engagement and put our brand in the spotlight across 15 social platforms.
Picture this: partnerships, creativity, and much hustle leading to a 25% surge in engagement and brand buzz.
Did I mention that NASA snagged the YouTube Diamond Award for hitting 10M YouTube subscribers? Yep, it's been quite the ride!
I specialize in successfully developing and executing social media campaigns for high-profile accounts, driving brand awareness, website traffic, and platform growth. My proactive crisis communication strategies ensure swift and effective responses to mitigate negative impacts, safeguarding brand reputation. Additionally, I excel at building and maintaining relationships with key stakeholders, identifying new opportunities to reach audiences, and meticulously measuring partnership success.
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Contact
📧 mail
🔗 linkedin.com
👩🏽💻website
Alternate Formats
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Experience
Digital Media Specialist
National Aeronautics and Space Administration*, Washington, DC*
(January 2018 - Present)
- Brand trust and security liaison for NASA’s 410 verified points of presence across 17 platforms
- Partnership representative for the agency’s verified accounts on Facebook, Twitter, Instagram, LinkedIn, Twitch, YouTube, Flickr, Tumblr, Pinterest, Snapchat, Giphy, Daily Motion, and Reddit
- Works with the agency's creative community to develop best practices, and to educate on digital platform changes
- Monitors and promptly removes over 250 instances of impersonations of the agency’s verified accounts across all approved platforms
- Leads consolidation efforts reducing the agency's social media footprint.
- Creates engaging campaigns that drive website traffic and generate public interest
- Tracks and analyzes social media data to measure the effectiveness of campaigns and identify trends
- Curates and executes strategic partnerships for launches and missions with a variety of stakeholders, including digital platforms, digital thought leaders (influencers), and media outlets
- Created an agency best practice for music whitelisting for digital broadcasts between music license holders and digital streaming platforms
- Identified and executed new partnership opportunities that boosted campaign/platform growth
- Collaborates with other members of the agency's digital community to develop and implement organic strategies for campaigns
- Hosted on-air programming as assigned.
Administrative Specialist
National Aeronautics and Space Administration*, Washington, DC*
(April 2015 - January 2018)